To preserve the look and longevity of your denim, wash sparingly - spot clean whenever possible. When washing is necessary, turn the garment inside out and wash on a cool cycle with similar colors. Do not use fabric softener.

While the denim is still damp, gently stretch it back into shape to help prevent shrinkage. Always air dry; tumble drying and heat can damage fibers, especially in stretch denim where elastane is sensitive to high temperatures.

Store your denim in a dark place, as prolonged exposure to strong light may fade the indigo dye. Take extra care with new denim, as excess dye may transfer onto light-colored clothing, furniture, or other surfaces.